Dynamic & Inspiring

Cathy Alessandra is a dynamic, innovative woman who inspires her clients and audiences into action. An entrepreneur for over 25+ years, Cathy has owned and published two magazines with a third, YES I CAN Living™, launching September 2020. She has published four best-selling books on Amazon and coaches entrepreneurs around the country using her signature YES Method™ and YES Success System. Cathy’s energetic style provides an interactive experience for business owners who want to take their business and life to the next level. She shares her expertise on topics ranging from marketing to networking to work-life balance!

Cathy is the CEO of Alessandra Group LLC and has been featured on CBS.com, career-intelligence.com and KFWB news radio in Los Angeles among others. She was nominated for the Los Angeles Business Journal “Women Making a Difference” award, the Platinum Excellence Award plus others as well as receiving the President’s Call to Service Life-Time Achievement award for her philanthropic work. She is a Certified Business and Life Coach with the International Coach Federation but more importantly, she has “been there”, “done that” and “walks her talk”. Her stories of challenge to celebration and struggle to success along with her implementable tips, tools and tricks will inspire your audience to say YES I CAN to creating a business and life they love.

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See Cathy in Action:

Bring Alignment, Engagement and Leadership to Your Audience!
Cathy presenting at the 2021 South Bay Women’s Conference

Speaker Topics

Stop the Insanity –
The Must-Have Marketing Strategies for Success

Marketing is one of the most critical ingredients in a successful business, but it doesn’t always come easy. The confusion around what to do and the overwhelm to do it can leave business owners stuck.

During Cathy’s presentation, you will learn:
 – Quick and easy marketing strategies you can implement immediately with little or no cost
– The most important marketing tools you must use in your business for massive results
– Which solutions are right for YOU and YOUR business and how to use them to create a complete marketing plan

Exposed: Be Seen, Get Heard, Connect

Are you attending networking meetings but don’t seem to convert your leads to sales? Are you out speaking at events but having a hard time connecting with the attendees? Maybe you are thinking about hosting your own event to make more money but don’t know where to begin?

During Cathy’s presentation, you learn:
– Proven strategies to connect and build relationships
– The 3 things you must have to begin speaking
– What you need to consider in planning your own successful event

The YES Factor-
Essentials to Empower You to Greatness

Tired of saying “NO” to the things you really want? Feel like you may be missing something but not sure what? Questioning “is this it”? Stop waiting to live your best life and begin to follow your dreams today. Learn how to step into the life you are meant to live – using the YES Factor to design your life for fulfillment, fun and fabulousness, inside and out.

During Cathy’s presentation, you learn:
 – Five key factors for success both personally and professionally
– Simple steps to be fully present in all areas of your life
– The one powerful word that can change your life

Get Your YES On – A Half Day Experience

YES I CAN begins with a mindset. It’s living “all in” and playing “full out” in ALL areas of your life! In this ½ day workshop, Cathy walks you through her 5 Step YES Success System.  You will walk away with concrete tools and strategies to grow you business and change your life!

During Cathy’s ½ day workshop, you learn:
– The Principles that drive success
– The Foundation needed for BIG growth
– The Strategy to increase your bottom line
– The Secrets or “secret sauce” that pulls it all together

The Power of YES: Leading from Within

If you aren’t a leader, you’re a follower. To lead by example one must start by leading from a place within. Cathy shares her compelling stories of challenge and success to motivate and inspire her audience to say YES, I CAN and embrace their own leadership potential.

During Cathy’s presentation, you learn:
– The core principles of leading from within
– The three pillars of leading by example
– How a strategic YES can change everything

Just Say YES: Frazzled to Fulfilled

Juggling work and home life is one of the most difficult aspects of a woman’s daily life. With multiple demands as a business woman, wife, mother, cook, caretaker, partner, friend, taxi driver, philanthropist and volunteer, overwhelm and burnout can quickly become the norm.

During Cathy’s presentation, you learn:
– Strategies to conquer overwhelm and become more productive and efficient
– The three keys to achieve work-life balance
– Why a YES is as important as a NO


“Cathy Johnson spoke to my chapter about the marketing tools that a 21st Century female business owner needs to embrace.Her user-friendly presentation delivered the information and facts that she successfully used in her own business. It’s always a delight to listen and learn from someone who has successfully walked the walk…no theory, just practical applications.”

Sherrill Calhoun, eWomen Network, Fresno

“Cathy, you have touched lives – you have touched mine. You give me the inspiration to carry on in what I want to do.”

Michele Broad, Well Woman Network

“I got chills when Cathy opened with her story of transformation and the authenticity she showed on stage was breathtaking.”

Kim Acedo, Publisher

“Cathy Johnson is perfect for any type of speaking where you want to keep your audience’s fueled with energy and excitement. Her infectious smile and passion for motivating an audience is instantly recognizable and received. We were thrilled when she said “YES” to emcee our two-day event for women business owners. I highly recommend Cathy for your next event when you want to ensure that your attendees stay motivated and inspired throughout the event.”

Joy Chudacoff, Smart Women Smart Solutions

“Cathy was our opening keynote speaker for both our conferences in Dallas and in the Northeast. She delivered with her “YES, I Can” message. It was perfect for our conference of hundreds of “ambitious women”. Cathy has a sincere and genuine story which is so relatable to all women with an inspiring message.”

Esther Spina, Founder, Ambitious Women Conference